The company behind this fitness program, Beachbody, has been in business since 1998.īeachbody is based out of Santa Monica, California, and the current CEO is Carl Daikeler. P90X3 was originally released in December of 2013. The product has become so popular that several online and even in-store retailers carry P90X3 equipment and programs. P90X3, like its predecessors, is an award-winning infomercial, and the product is primarily sold through these advertisements. Whereas traditional strength-training uses isolation movements such as arm curls or shoulder raises, P90X3 integrates many compound movements to optimize the fat-burning impact. P90X3 also uses Muscle Integration to maximize the metabolic effect. Program developer Tony Horton has described muscle confusion as “a cross-training method that switches the order of exercises and incorporates varied movements.” It is claimed that muscle confusion prevents the body from adapting to exercises over time, resulting in continual improvement and limiting plateaus. In obese individuals, “vigorous exercise can increase oxidative stress and blood neurotrophic factor levels and induce disruption of the BBB.
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